20 Smart Logos That have A Hidden Message.


Each logo needs a unique identity and send a clear message, the following logos have done that brilliantly. The sheer amount of vision and mind numbing work designers showcase is simply awe-inspiring. We see logos everyday on the net and as we travel to places, and almost every logo is easily recognized. But have you ever thought about the hidden message in them? Have you stopped, stared at a logo and witnessed an incredible revelation? Well, here are 20 popular logos with hidden messages you never knew  or maybe got it wrong.

1. Sony Vaio

Sony Vaio Logo
Image courtesy: www.sony.co.in

We know Sony’s got style and their product commercials are stunningly extravagant but how many can explain the hidden meaning in Sony Vaio logo. While the logo is a perfect example of modern typography, look closer and you can see that it is actually made of two parts. The wave like pattern ‘VA’ is actually a sine wave which is the basic representation of an analog signal. The ‘IO’ that appears behind sharply resembles the binary number system 1 and 0. The VAIO logo symbolizes the merging of analog and digital technology.(source)

2. Wendy’s

Wendy's logo
Image courtesy: www.wendys.com

This logo was unveiled in 2013 replacing the motif introduced back in 1983. This is not hard to find. Just look at the collar and spell the three letter word which is all about love, affection and food. “MOM” is the word and Wendy’s is branding itself as a safe, home-made mom cooked eatery. Although customers have accepted this sentimental message associated with the logo, Wendy’s has communicated at one point that ‘it was unintentional’.(source)

3. Coca Cola

Coca Cola Logo
Image courtesy: www.coca-cola.co.uk

It was a process of self-discovery when Coca Cola found out it had a strange connection with Denmark. Apparently, a part of the famous logo seemed to signify the Danish flag. Still can’t believe? Focus on the second half of the logo at the alphabet ‘o’ of ‘Cola’. This revelation was happily embraced and Coca Cola pulled off a publicity stunt at Denmark’s largest airport.(source)

4. FedEx

Fedex logo
Image courtesy: www.fedex.com

FedEx logo explains the smart use of negative white space in logo designs. What’s so special about this one – is it the two shades of color or the bold capitalized ‘FE’.  Just keep looking at the letter ‘E’ and ‘X’ and you get the image of an arrow in the space. The arrow creates an image of a proficient company speaking about its delivery accuracy and looking forward to a positive future.(source)

5. LG

LG Logo
Image courtesy: www.lg.com

If you see the gif image, you’ll understand how cool the logo is . One of the main reasons the logo uses red color is that it represents friendship and attracts consumers. The circle consisting of L and G denotes the world and functional technology while the smiling face expresses commitment and customer satisfaction.(source)

Also see: Euthanasia Roller Coaster Designed To Kill Passengers.

6. Adidas

Adidas Logo
Image courtesy: www.adidas.com

One of the world’s most popular sports brand slanted a previous piece of their old logo and came up with the above design. The original ‘ three stripes ‘ logo used in 1967 was blatantly horizontal with no message to impart. Whereas this tilted version logo symbolizes a mountain referring to challenges and obstacles and the need to overcome them in life. This meaning fits well given that Adidas has a major stake in selling shoes for athletes.(source)

7. Amazon

Amazon.com logo
Image courtesy: www.amazon.com

Almost everyone can point to the yellow smiley  which obviously speaks about customer satisfaction. But the main idea is to represent Amazon as the ultimate shopping destination with access to every product hence the smiley extends from a to z. (source)

8. Le tour de France

Le tour de France logo
Image courtesy: www.letour.fr

A very smart sports logo showcasing a bicycle rider using the word ‘Tour’. Notice how the’ O’ forms the back wheel, ‘u’ acts as a seat, ‘R’ creates the figure of a man while an extra yellow dot completes the bicycle set-up. The event is held in summer season and thus that explains the necessity of the yellow circle. (source)

9. Northwest Airlines

Northwest Airlines logo
Image courtesy: www.delta.com

Although this logo is redundant, it packs enough detail within a smart design by employing proper negative space.  Look out for 3 simple details on the circle on the left. You can see the letter ‘N’. Add the extra triangle and see as a whole, you get ‘W’. Lastly, the downward triangle is an image of a compass depicting their navigational capabilities. (source)

10. Sun Microsystems
Sun Microsystems Logo
Image courtesy: www.oracle.com

Designed by a Stanford University professor , the logo cleverly acts as an ambigram which means you can read the brand name ‘SUN’ in every direction. A typographic art form which explains  that a logo devoid of any major designer typeface can still be relevant and creative using symmetry and order. (source)

11. Cisco

Cisco Logo
Image courtesy: www.cisco.com

The company based in San Francisco rightfully decided to name themselves after the city. The logo is inspired by San Francisco’s famous architectural wonder, the Golden Gate bridge. Since Cisco is a pioneer in the field of networking, their ‘ electromagnetic wave’ like logo is a minimalistic illustration of the  2- towered suspension bridge. This way, Cisco addresses what it does and where they’re located. (source)

12. Hope For Children Initiative

Hope For Children Initiative Logo
Image courtesy: wikipedia.org

A heartwarming logo showcasing the continent of Africa  but notice the sides, you’ll see two people pushing out of the white space. The organization has health-centric missions to accomplish  and children are the beneficiaries thus the silhouette of a child and a concerned adult. (source)

13. Formula 1

Formula 1 logo
Image courtesy: www.formula1.com

Yet another logo that understands the creative capacity of white space. What we see is a bold black ‘F’ and a red streak of speed lines. By now you should’ve checked the white mid-section and by doing so you’ll come across a hidden numeral ‘1’. (source)

14. Families/Marriage

Families/Marriage Logo
Image source

Designed in 1980 by the genius Herb Lubalin, well-known for employing wit and lateral thinking  into logo design,  the Families logo illustrates a lovely little family. Spotlight on the letter ‘i’ – the mother as the longest and the rest as the father and child. Here in the other logo, both the  ‘R’s depict a couple and that they are in this together i.e. sanctifying the union of relationship. (source)

15. Yoga Australia

Yoga Australia Logo
Image courtesy: www.yogaaustralia.org.au

In this logo, we see a woman immersed in a yoga position but also notice the visual field between her leg and arm. It is the shape of the Australian continent and by this simple way, the logo represents what it is about and where it is.

P.S: Google Yoga Australia and click on the first link and visit their website. Notice a different logo ? (source)

16. Baskin Robbins

Baskin Robbins Logo
Image courtesy: www.baskinrobbinsindia.com

Baskin Robbins offers 31 different ice cream flavors. Everyone knows it and hence the pink highlight within the letters of B and R. (source)

17. Wikipedia

Wikipedia Logo
Image courtesy: www.wikipedia.org

Without any doubt, Wikipedia is one of the frequently used sites and its globe logo is well recognized among everyone. So, the wiki globe is made up of jigsaw puzzles inscribed with letters from various written systems but why is it unfinished. It is to symbolize that data gathering is ever-growing and essentially the fact that Wikipedia is a work-in-progress. (source)

18. Google

Google Logo
Image source: www.google.com

Google wanted a playful, unique & visionary logo without any bulky art or superfluous colors and they got one from designer Ruth Kedar. Glorious in Times New Roman, the logo is a pattern of primary colors except that the letter ‘l’ is immersed in secondary color just to show that Google doesn’t go by the book, it breaks rules, creates path-breaking discoveries and  transcend boundaries. (source)

19. McDonald’s

McDonald's Logo
Image courtesy: www.mcdonalds.com

The ‘M’ in McDonald’s represents something else. When the food chain decided to change their logo in 1960s, a psychologist  and design specialist Louis Cheskin was hired . He recommended them to keep the golden arches. Why? B’coz according to him, the yellow rounded  ‘M’ was imagined as ‘a pair of nourishing breasts’ by consumers unconsciously. According to industrial psychologists , this so called representation manipulates  and triggers consumer action. With this idea imprinted in your minds, your future McDonald’s trip will never be the same. (source)

20. Spartan Golf Club

Spartan Golf Club Logo
Image courtesy: www.golfspartan.weebly.com

This impressive logo employs optical illusion which means you have to strain your eyes to grab a look at two distinct images. First, we’ve the image of a golfer in full swing. Now, without any change in shape or position of the logo, you get to see another image – the head of a Spartan. (source)


About Author

Leave A Reply