ne must have come across the word ‘Coca-Cola’ atleast once in their life. Did you know that Fanta was invented in Hitler occupied Nazi Germany and that Pepsi called the FBI when people with ‘verified sources’ tried to sell Coca Cola’s secret recipe to them. Scroll down to know more!
1. Coca-Cola started out as a stimulating nerve tonic and used wine as sweetening agent
John Pemberton, the pharmacist founder behind Coca-Cola was a great ‘Coca’ aficionado and sought out to brew an enterprising drink combining a cocktail of medicine and ‘soft’ beverage. The “Pemberton’s French wine coca” was a glorious market hit until Atlanta introduced liquor regulations in 1886. Sugar syrup replaced wine and the product was sold as ‘Coca-Cola: the temperance drink’ after he reworked the recipe.
2. The bottle design was inspired by Victorian era Hobble skirt
Coca-Cola underwent a major product design changeover with the introduction of ‘Hobble skirt’ bottles and to this day, theories exist and one being that the curved bottle shape was inspired by narrow skirt dresses. But that’s not true. It was an error made by T. Clyde Edwards, an auditor working for the company. His research for Coca and Cola at the library landed him on the page of ‘Cocoa’ and decided to use the outline of Cocoa bean pod from the Encyclopedia Britannica as reference.
3. Coca-Cola was considered as an effective contraceptive
It was believed for a long, long time that the carbonic acid in Coke made it the most simple, cost-friendly and hippiest birth control measure. A post-coitus procedure of vaginal douching was thought to decrease sperm mobility. Using Old Coke, New Coke, Diet Coke and the decaffeinated ones in laboratory research gave varied results but major inference was that the soft drink was useless as spermicides. It is notable to mention that the 2008 Ig Nobel Prize in Chemistry was awarded to two sets of team – one for discovering the ‘sperm killing’ ability of Coca-Cola and the other for disproving it by chance.
4. Coca-Cola wanted to replace tap water with soft drinks and bottled water
Highly aggressive advertising campaign for bottled water industry –that’s how Coca-Cola is mentioned in Management Literature as it dissuaded ‘tap water‘ seeking customers to increase profit although the company uses tap water as the source of their bottled water. Coca-Cola spearheaded a hush-hush campaign ‘H2NO’ through a series of online messages to distributors and restaurants throughout U.S. The Olive Garden ‘say No to H2O ‘campaign was successful and the news broke out.
5. Coca-Cola was totally Racist
As early as the 1920s, Coke catered only to the Whites. Their supremacy is not only existent in their recipe but also in their marketing areas. Coca-Cola rarely supplied to areas with a high African-American percentage. Coca-Cola, the soft drink giant stood accused in a racial discrimination case in 2000 for their partiality in exhibiting lower wages and refusing key positions to black employees. And the trail doesn’t stop here; Coca-Cola continues to suck out fresh water resources and contaminating native ground water in Countries like India.
6. Coca-Cola tried to attract Generation X with an off-beat Soda with the tagline “Things are going to be OK.”
Aimed at a generation full of multi-culture embracing, disillusioned youngsters with severe identity crisis right after the World War II baby boom, the OK Soda emerged in the timeline when the target audience considered mass media to be of manipulative nature. Coca-Cola engaged in offbeat marketing but it was failure. But OK Soda was a cult hit in the years to come. (source)
7. Coca-Cola once printed “You Retard” on their Vitamin Water bottlecap
Coca-Cola screwed up again when a family in Edmonton found the phrase “You Retard” on the lid of their daughter’s bottled water and it gets even worse. She has an 11 year old younger sister suffering from cerebral palsy. Coca-Cola apologized for the terrible mistake, and reported that it was a printing error involving French and English words as part of their new promotion. In French, “retard” means late or to slow down. Somewhere, another pissed off Cola drinker had the word “douche” printed on his bottle cap. It means ‘shower’ in French. (source)
8. Coca-Cola managed to hide a phallic imagery in their poster
When Coca-Cola joined hands with a design firm as part of their $200,000 campaign to reintroduce the original bottle shape, an artist sneakily inserted a sexually suggestive imagery of a silhouetted woman about to take in a phallic piece of junk in her mouth. Unfortunately, the discovery was made only when the poster was up scaled and pasted on delivery trucks. By then, thousands of posters had been sent away for distribution across South Australia. The artwork with the tagline ‘Feel the Curves’ was recalled and the designer was furiously sued. (source)
9. It will probably take 9 years to try out all beverages of the Coca-Cola on a rate of 1 drink/day
Yup. Coca-Cola is all around you. The soft drink giant has a shocking portfolio of more than 3500 beverages of all assortments spanning across 500 brands and popular in 200+ countries. On an average, more than 94% of population can easily recognize the white and red logo. With a net worth greater than the combined wealth of Budweiser, Pepsi, Starbucks and Red Bull, it is of no doubt that Coca-Cola shells out more dollars on advertising compared to Microsoft and Apple. If Coca-Cola was a country, it would be the 84th largest economy in the world. (source)